Marketing is a broad and varied field that includes a range of exciting and challenging careers. As a marketing major at Alvernia University, you can prepare to work as a market research analyst, an international marketing specialist, a fundraiser, a merchandising manager or one of a range of other positions. Marketing is an exciting field because it is progressive and always changing. New marketing-related jobs are becoming available in areas such as search engine optimization and social media marketing.

People who work in marketing-related fields tend to be creative and energetic. Because marketing strategies change, you should be willing to be flexible and versatile in your thinking. Likeability also is important, as many marketing positions involve the need to build relationships and connect with others. Managers always are needed in marketing-related jobs.

If you major in marketing at Alvernia, you’ll develop an understanding of consumer perceptions and the creation of an exchange of value between the consumer and an organization. In other words, you’ll learn why marketing is so important and how it can be applied to a variety of careers. You’ll also experience “real-life learning” that enables you to link your classroom experiences to the larger community and, indeed, the world.

Faculty members at Alvernia teach about business from both practical and ethical standpoints. This gives you the knowledge you’ll need to succeed professionally, because it develops supervisory and managerial skills that are necessary to advance in your career.

All of Alvernia University’s Business Department programs – including marketing – are accredited by the Accreditation Council for Business School and Programs (ACBSP) and by the Middle States Commission on Higher Education.


Why should you study marketing at Alvernia University?

Because at Alvernia you get all the benefits of an outstanding university education in a manageable setting with personal attention and unique opportunities that can benefit you as you move toward your career.

Small Class Size
Alvernia has a 12:1 student-faculty ratio, and most classes contain less than 20 students. This facilitates valuable, professional relationships among faculty members and students. In these small class settings, you get individual attention to help you excel.

Faculty Who Care
Alvernia’s faculty members aren’t just teachers. They’re experts in their fields who are committed to passing along their knowledge and expertise to their students. In small class settings, faculty members become mentors and advisors, intent on helping you learn, grow and succeed.

Alvernia’s Business Department is staffed by dedicated, highly qualified professionals who are committed to sharing their expertise and knowledge with students. Faculty members have extensive experience in various aspects of business in addition to marketing, including law, banking, the automotive industry, entrepreneurship, the sports industry, accounting and management, and bring their expertise to the classroom. They often work one-on-one with students to enhance the student’s learning experience, and serve as mentors to aspiring students.

Many faculty members in the marketing program are actively engaged in their fields, have written articles that have appeared in prestigious publications and have presented nationally and internationally at conferences.

Research Opportunities
Alvernia offers opportunities for many students to work with faculty members on research projects relating to their areas of concentration. This collaboration prepares students for professions and/or graduate school.

Honors Program
Alvernia’s Honors Program for students who are academically gifted and highly motivated is designed to allow students to work at their own pace and to recognize and encourage academic excellence. Honors students interact with one another to exchange ideas and information across a wide range of disciplines and interests.

The Honors Program offers co-curricular activities, service opportunities and intellectual and social support to encourage students to exceed their own expectations.

Learn more about Alvernia’s Honors Program at

Get Real
Classroom learning is valuable and necessary, but out-of-the-classroom, experiential learning provides communication students with hands-on, real world learning opportunities that enrich your educational experience and are highly valued by employers.

You’ll have opportunities to participate in internships, co-ops, clinical experiences, field experiences, community service, campus events and other experiences to help you stretch and grow toward your full potential.

Learn more about Alvernia’s Get Real program at

Study Abroad
Living and studying outside of the United States can change you in ways you can’t begin to envision. Students who study abroad typically gain immeasurable confidence and experiences they could not have imagined.

Many accounting majors have benefitted from participation in a Study Abroad program in countries including New Zealand, Italy, Spain, England, Ireland, Germany, Austria, Belgium, Morocco, Palestine, China and Mexico.

Learn more about Alvernia’s Study Abroad program at


Marketing is pervasive in American society, and companies are putting more money into marketing their products and services as the economy improves. The U.S. Bureau of Labor Statistics predicts that the marketing industry will grow significantly in the next decade, meaning that job prospects will be bright. And, many jobs in the field of marketing pay more than the median salary for all professional positions.

A marketing degree from Alvernia can prepare you for a career in an area such as advertising or public relations, sports marketing, direct marketing, sales, product development or marketing research. For more information about the marketing field and to get an idea of some jobs currently available, go to the website of the Marketing Association of America at You also can research available marketing-related positions and read the job descriptions to get a better idea of what various marketing jobs entail.

A sampling of employers of Alvernia marketing graduates:

  • Hi-Tech Communications
  • Magnatech International
  • Kellogg’s
  • Johnson & Johnson
  • Prudential
  • First Union
  • Vanguard
  • Ernst & Young
  • Pennsylvania Department of the Auditor General

Some marketing students pursue graduate degrees after graduation, either at Alvernia or other colleges and universities.

Alvernia offers a special program for motivated students — a MBA + 1 option. By declaring interest in your junior year, you could be eligible to enroll in a 30-credit Master of Business Administration degree program that you complete in just one year. You would extend your stay at Alvernia for an extra year, finishing after five years with both an undergraduate and graduate degree.

For more information about Alvernia’s marketing program contact the Admissions Office at 1-888-ALVERNIA or 610-796-8269 or email your questions to


All Alvernia students must successfully complete a minimum of 123 semester credits to receive a Bachelor of Arts or a Bachelor of Science degree. View your Major Academic Plan (MAP) here.

Marketing majors must complete 61 credits in the major. Required courses are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting OR BUS 250 Accounting Principles
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 208 Sales and Sales Management
BUS 305 Accounting Information Systems OR BUS 311 Principles of Management Information Systems
BUS 309 Advertising and Promotion
BUS 324 Consumer Behavior
BUS 342 Business Law
BUS 410 Financial Markets
BUS 411 Corporate Finance
BUS 414 International Marketing
BUS 426 Strategic Management
BUS 434 Marketing Management
BUS 438 Business Seminar
BUS 444 Marketing Research Seminar
ECON 248 Macroeconomics
ECON 249 Microeconomics
MAT 208 Introductory Statistics -OR- MAT 209 Probability and Statistics

Also, you’ll need to choose one of the following related requirements:

COM 103 Fundamentals of Speech
COM 344 Writing for the Workplace
COM 155 Introduction to Acting

Students who major in another area can minor in business by earning 21 credits. Required courses for a business minor are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 342 Business Law
BUS 410 Financial Markets
ECON 248 Macroeconomics OR ECON 249 Microeconomics

You can learn more about all courses offered by Alvernia University by viewing the 2014-2015 Academic Course Catalogue at

Your Real World Learning Experience
Alvernia believes that real world experience is extremely important, as it can improve your confidence and introduce you to professionals in your intended field of employment.

You will not only have the benefit of experienced faculty members who have extensive experience in the business world, but also the opportunity to participate in learning opportunities in real business settings through internships and cooperative experiences.

Some of the organizations with which Alvernia marketing majors have had internships include:

  • The Camden Riversharks
  • Citizens Bank
  • The Franklin Institute
  • Haines & Kibblehouse
  • Morgan Stanley
  • Four Seasons Produce
  • Walt Disney World
  • U.S. Department of Treasury
  • Webb Insurance
  • The Philadelphia Eagles
  • The Reading Royals
  • U.S. Department of Finance
  • Ernst & Young

Your advisor, other faculty members and staff of Alvernia’s Career Development Center can help you decide if an internship is right for you. Meanwhile, you can find out more about real world learning at

Research Opportunities
Research is a valuable aspect of any education. As marketing major, you are required to take the undergraduate marketing research seminar, a service-learning course that partners students with a community organization. This experience provides real-world learning and research opportunities for students, while benefiting a local non-profit.

Students in a recent marketing research seminar assisted St. Francis Home, a startup end-of-life facility that needed help with fundraising, branding and creating brand equity within the local community. Marketing students conducted an extensive literature review in order to understand the challenges and opportunities within this industry. They met with the agency’s board of directors to attain input, and then created marketing plans for the organization. The plans were presented to board members, who used them to help direct their marketing efforts.

Marketing majors also have assisted these organizations as part of their research seminar:

  • Hay Creek Valley Historical Association
  • Reading Aquaponics Project
  • Day Spring Homes

The Honors Program
If you’re academically gifted and highly motivated, you may want to learn more about Alvernia’s Undergraduate Honors Program. Honors students have opportunities to take courses dealing with unusual topics and participate in a variety of activities. You can learn more about the Honors Program and how to apply at

In addition, Alvernia’s Business Department sponsors the Lambda Zeta chapter of the Delta Mu Delta Honor Society through its accrediting body, the Accreditation Council for Business Schools and Program. Delta Mu Delta is an honors society for junior, seniors and graduate students, and is limited to the top 20 percent of students in those classes. You can learn more about Delta Mu Delta at

Study Opportunities beyond Campus
Your college years are the perfect time to broaden your horizons and participate in experiences that can change your life. Alvernia offers some great opportunities for students who want to spend some time studying beyond its campus.

  • The Washington Center – The University’s O’Pake Institute for Ethics, Leadership and Public Service manages a relationship with The Washington Center, an organization that offers residential academic programs and internships in the nation’s capital. If you participate in The Washington Center program, you might be placed in an internship in a government agency or non-profit organization. You can learn more about the Washington Center and opportunities there at
  • Study Abroad Programs – Alvernia’s Study Abroad Office works closely with students who want to spend one or more semesters in a different country. Students have studied and traveled in Italy, Spain, Ireland, Mexico, New Zealand, England, Germany, Greece, Belgium, Austria, Morocco, Palestine and China. You pay the regular Alvernia tuition while studying abroad, and continue to receive financial aid, if applicable. Credits earned count toward your Alvernia undergraduate degree. If you’re interested in studying in another country you should start planning early, as you’ll need to start the application process about a year in advance. You can get more information about these programs from the Study Abroad Office at or by contacting

Alvernia is committed to serving the needs of its students. Whether you have questions or problems related to academics, life on campus, student activities, social activities or any other issue, there is someone available to help you. You can learn more about all student services at

Educational Planning Center
The Educational Planning Center offers advice and support to help you with any problems or issues related to your Alvernia education. It also assists with career exploration and preparation. The office is open every day and can be contacted at 610-796-8266.

Career Services
Staff members at the Career Development office will help you with any questions you have about exploring or planning careers. They will also guide you about how to look for and apply to jobs as you get closer to graduation. The office also has a career resources library. You can learn more about career services at, or by emailing

Financial Aid
The Financial Aid office is the place to contact with any questions you have about the cost of an Alvernia education and options for paying for it. Nearly all undergraduates at Alvernia get some type of financial aid, and everyone is encouraged to apply for it. You can learn more at or by emailing

Admissions Office
If you’re interested in applying to the marketing program at Alvernia, contact the Admissions Office at 610-796-8269 or or by visiting


There is so much more to college than classes, and marketing majors at Alvernia have some excellent opportunities to get involved in activities that are both enjoyable and provide beneficial, hands-on experience. Students who get involved and engaged in extra-curricular activities benefit both academically and socially, and open themselves to integral life lessons from beyond the classroom.

You’ll be encouraged to participate in a range of activities, including some rewarding and inspiring service projects. Some organizations and activities you might enjoy include:

  • Marketing majors who are interested in management jobs are invited to join the Society for Human Resource Management (SHRM). The organization acquaints students seeking careers in management, human resource management or labor relations with current issues and trends in those fields. Alvernia’s SHRM is recognized by the Berks County SHRM Chapter, providing networking opportunities with professional chapter members during monthly meetings. SHRM brings speakers to campus to assist in professional development for students, and also helps arrange for off-campus internships, job shadows and workshops. Members of SHRM have attended national conferences in Chicago, New Orleans and San Diego, and participate in campus and community events.
  • Alvernia’s Marketing and Communication Association involves students seeking different career backgrounds, including Marketing and Communication, to engage in current issues and topics within these occupational fields. Club members brainstorm ideas to assist organizations in becoming more brand visible. Student involvement in this association enables them to discover new career techniques and leadership skills through projects and guest speakers, networking events and volunteer opportunities.
  • Phi Beta Lambda (PBL). This organization provides opportunities for you to develop vocational competencies for business positions. One of the top 10 organizations listed by the U.S. Department of Education, its goals are to promote competent, aggressive business leadership; provide an understanding of American business enterprise; establish career goals; encourage scholarship; promote sound financial management; and facilitate transition from school to work. Alvernia’s PBL chapter has received many awards on the state and national levels. The group regularly participates in state and national workshops and conferences, and is an active presence on campus.
  • Alvernia publishes its student newspaper, The Alvernian, monthly during the academic year. All students who are interested in writing, photography and/or marketing are encouraged to get involved. Marketing majors also can join the staff of Zephyrus, a student literary magazine published each spring, or the yearbook staff. Working on these publications provides hands-on experience and can greatly improve writing and management skills.
  • Alvernia also offers many organizations, clubs and activities outside of your major, and you’re encouraged to get involved. You can learn more about Alvernia’s Student Government Association, becoming a Student Ambassador, student trips and other activities at
  • The Holleran Center for Community Engagement serves as a bridge between the University and the community. The Center partners with a variety of organizations to provide Alvernia students with opportunities to serve. You might write press releases for the Animal Rescue League of Berks County, or help to organize an event for the South Reading Youth Initiative. You can read more about volunteer and service opportunities at

Brandon Woods ‘08/M’12
A once in a lifetime internship opportunity with a semi-pro basketball team gave Brandon Woods ‘08/M’12 the experience and direction needed to launch a successful career. Read about his entire real-world experience at Alvernia and his career pursuits upon graduation!

Amy Donovan ‘09
Amy Donovan got up close and personal with Marriott during her senior year at Alvernia University when the hotel giant was creating a new facet to their brand and her marketing class was engaged with the firm’s Reading, Pa., based location to help develop a marketing plan. See how this experience helped her get the skills she needed for her future career!

Zach Zima ‘13
For a student still in search of a major and career direction, an internship at a fun, trendy and fresh advertising firm was simply the answer to Zachary Zima’s non-direction. Read how that internship helped him land a job right after graduation!

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