Marketing

OVERVIEW

Marketing is a broad and varied field that includes a range of exciting and challenging careers. As a marketing major at Alvernia University, you can prepare to work as a market research analyst, an international marketing specialist, a fundraiser, a merchandising manager or one of a range of other positions. Marketing is an exciting field because it is progressive and always changing. New marketing-related jobs are becoming available in areas such as search engine optimization and social media marketing.

People who work in marketing-related fields tend to be creative and energetic. Because marketing strategies change, you should be willing to be flexible and versatile in your thinking. Likeability also is important, as many marketing positions involve the need to build relationships and connect with others. Managers always are needed in marketing-related jobs.

If you major in marketing at Alvernia, you’ll develop an understanding of consumer perceptions and the creation of an exchange of value between the consumer and an organization. In other words, you’ll learn why marketing is so important and how it can be applied to a variety of careers. You’ll also experience “real-life learning” that enables you to link your classroom experiences to the larger community and, indeed, the world.

Faculty members at Alvernia teach about business from both practical and ethical standpoints. This gives you the knowledge you’ll need to succeed professionally, because it develops supervisory and managerial skills that are necessary to advance in your career.

All of Alvernia University’s Business Department programs – including marketing – are accredited by the Accreditation Council for Business School and Programs (ACBSP) and by the Middle States Commission on Higher Education.

YOUR CAREER

Marketing is pervasive in American society, and companies are putting more money into marketing their products and services as the economy improves. The U.S. Bureau of Labor Statistics predicts that the marketing industry will grow significantly in the next decade, meaning that job prospects will be bright. And, many jobs in the field of marketing pay more than the median salary for all professional positions.

A marketing degree from Alvernia can prepare you for a career in an area such as advertising or public relations, sports marketing, direct marketing, sales, product development or marketing research. For more information about the marketing field and to get an idea of some jobs currently available, go to the website of the Marketing Association of America at http://www.ama.org. You also can research available marketing-related positions and read the job descriptions to get a better idea of what various marketing jobs entail.

A sampling of employers of Alvernia marketing graduates:

  • Hi-Tech Communications
  • Magnatech International
  • Kellogg’s
  • Johnson & Johnson
  • Prudential
  • First Union
  • Vanguard
  • Ernst & Young
  • Pennsylvania Department of the Auditor General

Some marketing students pursue graduate degrees after graduation, either at Alvernia or other colleges and universities.

Alvernia offers a special program for motivated students — a MBA + 1 option. By declaring interest in your junior year, you could be eligible to enroll in a 30-credit Master of Business Administration degree program that you complete in just one year. You would extend your stay at Alvernia for an extra year, finishing after five years with both an undergraduate and graduate degree.

For more information about Alvernia’s marketing program contact the Admissions Office at 1-888-ALVERNIA or 610-796-8269 or email your questions to admissions@alvernia.edu.

YOUR CURRICULUM

All Alvernia students must successfully complete a minimum of 123 semester credits to receive a Bachelor of Arts or a Bachelor of Science degree. View your Major Academic Plan (MAP) here.

Marketing majors must complete 61 credits in the major. Required courses are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting OR BUS 250 Accounting Principles
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 208 Sales and Sales Management
BUS 305 Accounting Information Systems OR BUS 311 Principles of Management Information Systems
BUS 309 Advertising and Promotion
BUS 324 Consumer Behavior
BUS 342 Business Law
BUS 410 Financial Markets
BUS 411 Corporate Finance
BUS 414 International Marketing
BUS 426 Strategic Management
BUS 434 Marketing Management
BUS 438 Business Seminar
BUS 444 Marketing Research Seminar
ECON 248 Macroeconomics
ECON 249 Microeconomics
MAT 208 Introductory Statistics -OR- MAT 209 Probability and Statistics

Also, you’ll need to choose one of the following related requirements:

COM 103 Fundamentals of Speech
COM 344 Writing for the Workplace
COM 155 Introduction to Acting

Students who major in another area can minor in business by earning 21 credits. Required courses for a business minor are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 342 Business Law
BUS 410 Financial Markets
ECON 248 Macroeconomics OR ECON 249 Microeconomics

All Alvernia students must successfully complete a minimum of 123 semester credits to receive a Bachelor of Arts or a Bachelor of Science degree. View your Major Academic Plan (MAP) here.

Finance majors must complete 57 to 58 credits in the major, including 30-31 in the Business Core and 21 that are specific to finance. Requirements include a six-credit Business Seminar.

Required courses (57-58 credits)
BUS 101 Financial Accounting
BUS 200 Managerial Accounting OR BUS 250 Accounting Principles
BUS 205 Fraud Examination
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 225 Insurance and Risk Management
BUS 227 Financial Services
BUS 311 Principles of Management Information Systems 
BUS 312 International Business I
BUS 342 Business Law
BUS 406 Investment Analysis and Portfolio Management
BUS 410 Financial Markets
BUS 411 Corporate Finance
BUS 412 International Business II
BUS 426 Strategic Management
BUS 438 Business Seminar
MAT 208 Statistics OR MAT 209 Probability and Statistics

Related Requirements (6 credits)
ECON 248 Macroeconomics
ECON 249 Microeconomics

Recommended Courses
BUS 441 Cooperative Education in Business I
BUS 442 Cooperative Education in Business II

Students who major in another area can minor in business by earning 21 credits. Required courses for a business minor are:

BUS 101 Financial Accounting 
BUS 200 Managerial Accounting
BUS 206 Management Principles 
BUS 207 Marketing Principles
BUS 342 Business Law
BUS 410 Financial Markets
ECON 248 Macroeconomics OR ECON 249 Microeconomics

Department Chair

Dr. Samuel M. Bradley
Associate Professor of Business
Business Department Chair




1.888.alvernia
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