Marketing

Img: Marketing

 

Overview

The marketing major prepares students to serve a valued marketer role in any organization. Students develop an understanding of consumer perceptions and the creation of an exchange of value between the consumer and an organization. As students learn more about the field, coursework can be tailored to enhance career prospects in fields such as advertising, sales, product development, direct marketing, public relations, consumer products, sports marketing and marketing research.

Department Chair

 
Ballantyne

Dr. Scott Ballantyne, PRSBA
Associate Professor of Business
Department Chair




marketing

1.888.alvernia
Facebook Twitter LinkedIn Google+ YouTube RSS Feed Pinterest Instagram tumblr Facebook Twitter LinkedIn Google+ RSS Feed