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Media & Politics

Political ads can contain helpful information for voters. But the purpose of political advertisement is to influence the attitudes, beliefs, perceptions and ultimately behaviors of voters, not necessarily to help them gain the truth.

This presentation, led by Dr. Jodi Radosh & Dr. Victoria Williams, will discuss how the truth is displayed, distorted, uncovered, or covered up in contemporary political ads. It will focus on how a common thread in today’s political advertising — fragmentation of the message, medium, and masses — affects voters and influences how issues and candidates are perceived.

Dr. Jodi Radosh is a graduate from Rutgers University and received both her masters in journalism and Ph.D. in mass media and communications from Temple University. Prior to teaching at Alvernia, Dr. Radosh worked as a reporter for WGAL-TV, the NBC affiliate, in Lancaster.

Dr. Victoria Williams is a graduate of Lynchburg College, Baylor University, and the University of Kentucky, where she received her Ph.D. in political science. She is the director of Alvernia’s Honors Program.

 

This event is part of the 2012 Literary Festival.

Start Date: 10/22/2012 3:00 pm
End Date: 10/22/2012 5:00 pm
Location: Bernardine Lecture Hall
Price: Free
 
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  • History: Established as a private four-year liberal arts college in 1958, Alvernia celebrated its 50th year by being awarded university status in 2008.
  • Heritage: Founded by the Bernardine Sisters, a Catholic religious order, the university embraces the Franciscan core values of service, humility, collegiality, contemplation and peacemaking.
  • Motto: “To Learn, To Love, To Serve”
  • Campus: The main campus in Reading is 121 acres, with two satellite campuses in Philadelphia and Pottsville (Schuylkill County).
  • Location: Our residential campus is situated three miles from center-city Reading, in the scenic Blue Mountain area of Eastern Pennsylvania.
  • Enrollment: 3,000 students attend Alvernia including 1,500 traditional undergraduates, 600 continuing education students, and 780 graduate students. Over 77% of first-year students live on campus.
  • Faculty: Our professors are accomplished scholars, experts in their fields, and supportive mentors. The student-to-faculty ratio is 14:1. Most classes are 20 students or fewer.
  • Athletics: NCAA Division III, member of the Commonwealth Conference of the Middle Atlantic States Athletic Corporation and member of Eastern College Athletic Conference, 8 men’s and 10 women’s intercollegiate sports.