Media & Politics

Political ads can contain helpful information for voters. But the purpose of political advertisement is to influence the attitudes, beliefs, perceptions and ultimately behaviors of voters, not necessarily to help them gain the truth.

This presentation, led by Dr. Jodi Radosh & Dr. Victoria Williams, will discuss how the truth is displayed, distorted, uncovered, or covered up in contemporary political ads. It will focus on how a common thread in today’s political advertising — fragmentation of the message, medium, and masses — affects voters and influences how issues and candidates are perceived.

Dr. Jodi Radosh is a graduate from Rutgers University and received both her masters in journalism and Ph.D. in mass media and communications from Temple University. Prior to teaching at Alvernia, Dr. Radosh worked as a reporter for WGAL-TV, the NBC affiliate, in Lancaster.

Dr. Victoria Williams is a graduate of Lynchburg College, Baylor University, and the University of Kentucky, where she received her Ph.D. in political science. She is the director of Alvernia’s Honors Program.


This event is part of the 2012 Literary Festival.

Start Date: 10/22/2012 3:00 pm
End Date: 10/22/2012 5:00 pm
Location: Bernardine Lecture Hall
Price: Free
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