Job Postings

Director of Marketing

Job Summary:
The Director of Marketing develops and implements a comprehensive integrated marketing strategy that shapes institutional brand and supports enrollment and advancement goals. The director plans and coordinates marketing programs, using market research to inform advertising and communication initiatives and works in partnership with the Offices of Admission and Financial Aid and Graduate and Adult Education.  

Essential Functions:
  • Develop, manage, and implement an integrated marketing communication strategy, based on market research, to plan print and digital media to support undergraduate, graduate, and adult education enrollment goals
  • Work in partnership with undergraduate and graduate leadership and staff in the Offices of Admission and Financial Aid and Graduate and Adult Education to support enrollment goals
  • Work collaboratively with faculty and departments to develop plans and implement strategies to effectively promote university programs
  • Research, write, edit, and proofread content used for marketing collateral
  • Manage marketing budget in support of undergraduate and graduate marketing programs
  • Supervise and guide work of senior associate director of marketing, two marketing specialists, external vendors and institutional partners to achieve goals and ensure visual identity is consistently upheld
  • Initiate collection and use of primary and secondary market research for analysis and development of marketing initiatives
  • Promote Franciscan ideals and adherence to the Mission of the University

Additional Responsibilities:

  • Work collaboratively with marketing and communications team members on projects
  • Assist the Vice President on an as needed basis to achieve institutional and department goals
  • Ensure web presence for respective areas is managed in accordance with expectations
  • Manage university’s presence in college guides and rankings to support marketing programs   


  • Commitment to the mission statement, core values and goals of Alvernia University
  • Bachelor's degree in a discipline applicable to marketing, communications, business, or media/public relations
  • 3-5 years of applied marketing experience, preferably in a higher education environment
  • Experience developing comprehensive marketing strategies and plans to achieve quantifiable goals
  • Experience using digital communications, including web, social media, content marketing and online marketing solutions
  • Experience using research data to guide marketing and communication strategies
  • Demonstrated knowledge of advertising, public relations, print, broadcast, and digital media
  • Knowledge of market segments and reaching them creatively and effectively
  • Self-starter with excellent organizational, communication, customer service and project management skills
  • Proven ability to work effectively in a team environment and relate to a variety of internal and external clients.

Physical Requirements:

  • Attendance is required in order to perform the duties of this job.

Contact:              Human Resources

Posting Date:      November 2, 2017

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