What can I do with a major in...

What can I do with a major in Marketing?

Marketing is a major field in the area of business that involves the study of consumer needs and desires for products and services and the consumers willingness and ability to pay for these needs/desires. It is the study of the various strategies used to attract and motivate people to buy or subscribe to a product or service. Specializations in this area include sales, advertising, sales promotion, retail, brand management, sales management and marketing research. Students are prepared to take leadership roles in domestic and global markets by the development of decision-making skills.

Strategies

• Join the campus yearbook, newspaper, or literary journal staff
• Obtain internship at advertising agency, in sales, or other area of interest
• Compile portfolio of writings
• Enhance computer skills
• Strengthen communication skills
• Join debating team
• Volunteer for political campaign
• Volunteer as a fundraiser for an organization
• Participate in theatrical, dramatic productions
• Host or coordinate an event
• Work or volunteer as an announcer for local radio or television station
• Run for office on campus
• Enhance public speaking ability
• Work as a telemarketer

**Career Titles**
Account Representative Advertising Executive Advertising Manager Advertising Sales Art Director Assistant Buyer Automotive Sales Bank Officer Brand Manager Buyer Channel Coordinator Circulation Manager Claims Adjuster Commercial Artist Comparison Shopper Consultant Consumer Affairs Copywriter Counselor Credit/Loan Officer Credit Manager Development Officer Direct Mail Specialist Direct Sales Person Director of Marketing Distribution Manager District Sales Manager Economist Employment Agency Fashion Model	Field Representative Financial Planner Franchise Specialist Fundraiser Government Admin Grant Writer Human Resources Import/Export Mgr Inside Salesperson Insurance Agent International Marketer Internet Marketing Inventory Specialist Lobbyist Management Trainee Manufacturer Sales Rep Market Representative Marker Research Analyst Market Research Marketing Field Coordinator Marketing Planner Marketing Researcher Media Buyer/Analyst Merchandising Manager Non-Profit Organization Online Marketer Outplacement Specialist Package Designer Packaging Specialist Personnel Specialist	Pharmaceutical Sales Photographer Product Analyst Product Manager Promotions Director Property Manager Public Relations Purchasing Agent Real Estate Agent Research Analyst Retail Sales Worker Retail Manager Sales Agent Sales Manager Sales Promotion Sales Supervisor Securities Sales Agent Specialty Advertising Sports/Special events Exec Stockbroker Store Controller Store Manager Telecommunications Telemarketing Rep Traffic Coordinator Travel Agent Urban/Regional Planner Wholesale Salesperson Wholesale Trade Sales Wireless Sales Worker

Professional Organizations

Manufacturer's Agents National Association
76A Journey, Suite 200
Aliso Viego, CA 92656-3317

National Retail Federation
325 Seventh St., NW, Suite 1000
Washington, DC 20004

Sales and Marketing Executives International, Inc.
P.O. Box 1390
Sumas, WA 98295-1390

The American Marketing Association
250 S. Wacker Drive, Stuite 5800
Chicago, IL 60606

Web sites

Advertising Age: Search the Job Bank for career options
American Marketing Association
Business Job Finder
Careers in Marketing
Marketing & Sales Jobs Page
Marketing Jobs
So You're Thinking About a Marketing Career

Contact Information

Megan Adukaitis
Director of Career Development

Career Development Office:
Bernardine Hall, Suite 1104
Phone: 610-796-8225
Fax: 610-790-1968

Hours:  
Monday - Friday 8:30 am – 4:30 pm
Evening hours by appointment.

Email: career.services@alvernia.edu

What can I do with a major in...